Museum late: Swiftonomics - the economic phenomenon of Taylor Swift

During our late night opening, discover Taylor Swift’s impact on the economy.

About the event

When: Thursday 19 June, 5pm to 8pm (last entry 7.30pm)

Swiftonomics is a term coined in 2023 to reflect the economic impact Taylor Swift’s Eras Tour had on local and world economies. Join us for our Museum Late this June to find out more about how Taylor Swift has redefined the economic influence of entertainment. The event is free to attend but booking is required. 

Book your ticket

Talk: Don’t blame me: Did Taylor Swift cause inflation?

When: 19 June at 6pm

Taylor Swift’s Eras tour coincided with a period of high inflation across the globe, including in the many countries she played in. Did Swifties attending her concerts cause prices to rise even further?

Join us for this exclusive talk, as speaker Rupal Patel loosk at the evidence to figure out whether Swiftmania was good or bad for our pockets as well as for the economy.

About the Speaker

Rupal Patel is a Senior Economic Advisor (and Swifty) at the Bank of England, where she has worked for over a decade on the biggest challenges facing the economy; including Brexit, Covid, the Russian/Ukraine war, the LDI crisis and recent high inflation crises. Most recently she advised senior policymakers on decisions such as setting interest rates. Rupal is also co-author of the internationally bestselling book ‘Can’t We Just Print More Money’?, which demystifies economic concepts for schoolchildren to pensioners.

Limited spots available. Ticket includes General Admission.

Book your slot

Swiftonomics festival stalls

When: 19 June, 5pm to 7.45pm

Students from Imperial College London are running stalls exploring Taylor Swift’s economic power, the ripple effects of her UK tour and giving you the chance to prove your Swiftie credentials with a quiz.

There will also be friendship bracelet making and a Swiftie’s dream playlist!

These activities are drop-in and there’s no need to book in advance.

Image credit: IMAGO/USA TODAY Network, https://creativecommons.org/licenses/by/4.0/, edited image.

This page was last updated 28 May 2025