COB 2

Rules
which apply to all firms conducting designated investment business

COB 2.1

Clear, fair and not misleading communication

Application

COB 2.1.1

See Notes

handbook-rule
  1. (1) This section applies to a firm when it communicates information to a customer in the course of, or in connection with, its designated investment business.
  2. (2) This section does not apply to a firm when it communicates a financial promotion in circumstances in which COB 3 (Financial promotion) applies to the firm.

Purpose

COB 2.1.2

See Notes

handbook-guidance
The purpose of this section is to restate, in slightly amended form, and as a separate rule, the part of Principle 7 (Communications with clients) that relates to communication of information. This enables a customer, who is a private person, to bring an action for damages under section 150 of the Act to recover loss resulting from a firm communicating information, in the course of designated investment business, in a way that is not clear or fair, or is misleading.

Clear, fair and not misleading communication

COB 2.1.3

See Notes

handbook-rule
When a firm communicates information to a customer, the firm must take reasonable steps to communicate in a way which is clear, fair and not misleading.

COB 2.1.4

See Notes

handbook-guidance
When considering the requirements of COB 2.1.3 R, a firm should have regard to the customer's knowledge of the designated investment business to which the information relates.

COB 2.1.5

See Notes

handbook-guidance
COB 2.1 embraces all communications with customers, for example: client agreements, periodic statements, financial reports, telephone calls and any correspondence which is not a financial promotion to which COB 3 (Financial promotion) applies. Firms should note the requirements of COB 3.8.4 R relating to non-real time financial promotions and COB 3.8.22 R relating to real time financial promotions.

COB 2.2

Inducements and soft commission

Application

COB 2.2.1

See Notes

handbook-rule
This section applies to a firm that conducts designated investment business with or for a customer.

Purpose

COB 2.2.2

See Notes

handbook-guidance
Principles 1 and 6 require a firm to conduct its business with integrity, to pay due regard to the interests of its customers and to treat them fairly. The purpose of this section is to ensure that a firm does not conduct business under arrangements that might give rise to a conflict with its duty to customers.

Prohibition of inducements

COB 2.2.3

See Notes

handbook-rule

A firm must take reasonable steps to ensure that it, and any person acting on its behalf, does not:

  1. (1) offer, give, solicit or accept an inducement; or
  2. (2) direct or refer any actual or potential item of designated investment business to another person on its own initiative or on the instructions of an associate;

if it is likely to conflict to a material extent with any duty that the firm owes to its customers in connection with designated investment business or any duty which such a recipient firm owes to its customers.

COB 2.2.4

See Notes

handbook-guidance
The purpose of COB 2.2.3 R (2) is to prevent the requirement in COB 2.2.3 R (1) being circumvented by an inducement being given or received by an unregulated associate. A firm may be able to demonstrate that it could not reasonably have knowledge of an associate giving or receiving an inducement. It should not, however, direct business to another person on the instruction of an associate if this is likely to conflict with the interests of its customers.

Investment research

COB 2.2.4A

See Notes

handbook-guidance
An offer or agreement to publish investment research which is, or to change a published recommendation so that it becomes, favourable to its subject (even if the subject is a customer of the firm), is an example of offering or accepting an inducement which is likely to conflict to a material extent with the firm's duties to its other customers. (See also COB 5.10 in relation to inducements related to corporate finance and COB 7.16 in relation to investment research.)

Restriction in connection with packaged products

COB 2.2.5

See Notes

handbook-evidential-provisions
  1. (1) A firm should not enter, and should take reasonable steps to ensure that no person acting on its behalf enters, into any of the following arrangements with another firm in relation to a packaged product if any commission is required to be disclosed to a customer:
    1. (a) volume overrides, if commission paid in respect of several transactions is more than a simple multiple of the commission payable in respect of one transaction of the same kind;
    2. (b) an arrangement to pay commission that is increased in excess of the amount disclosed to the customer, unless the increase is attributable to an increase in the premiums or contributions payable by that customer;
    3. (c) an agreement to indemnify the payment of commission on terms that would or might confer an additional financial benefit on the recipient in the event of the commission becoming repayable;
    4. (d) an arrangement to pay commission other than to the firm responsible for a sale, unless:
      1. (i) the firm responsible for the sale has passed on its right to receive the commission to the recipient; or
      2. (ii) another firm has given advice on investments to the same customer after the sale; or
      3. (iii) the commission is paid following the sale of a packaged product by the firm in response to a direct offer financial promotion communicated by that firm to a customer of the recipient firm.
  2. (1A) COB 2.2.5 E (1) does not apply to arrangements between firms that are in the same immediate group. In this situation COB 5.7.5 R will apply.
  3. (2) Contravention of (1) may be relied upon as tending to establish contravention of COB 2.2.3 R.

Financial assistance and product providers

COB 2.2.5A

See Notes

handbook-evidential-provisions
  1. (1) This evidential provision applies in relation to a holding in, or the provision of credit to, a firm which holds itself out as giving advice on investments to private customers on packaged products except where the relevant transaction is between persons who are in the same immediate group.
  2. (2) A product provider should not take any step which would result in it:
    1. (a) having a direct or indirect holding in a firm in (1) of its capital or voting power ; or
    2. (b) providing credit to a firm in (1) (other than commission due from the firm to the product provider in accordance with an indemnity commission clawback arrangement);
    3. unless all the conditions in (4) are satisfied. A product provider should also take reasonable steps to ensure that its associates do not take any step which would result in it having a holding as in (a) or providing credit as in (b), having regard to (5).
  3. (3) A firm in (1) should not take any step which would result in a product provider having a holding as in (2)(a) or providing credit as in (2)(b), unless all the conditions in (4) are satisfied.
  4. (4) The conditions referred to in (2) and (3) are that:
    1. (a) the holding is acquired, or credit is provided, on commercial terms; that is terms objectively comparable to those on which an independent person unconnected to a product provider would, taking into account all relevant circumstances, be willing to acquire the holding or provide credit;
    2. (b) the firm (or, if applicable, each of the firms) taking the step has reliable written evidence that (a) is satisfied;
    3. (c) there are no arrangements, in connection with the holding or credit , relating to the channelling of business from the firm in (1) to the product provider; and
    4. (d) the product provider is not able, and none of its associates is able, because of the holding or credit, to exercise any influence over the advice on investments in relation to packaged products given by the firm.
  5. (5) In this evidential provision, in applying (2) and (3) any holding of, or credit provided by, a product provider's associate is to be regarded as held by, or provided by, that product provider.
  6. (6) In this evidential provision , in applying (3) references to a " product provider " are to be taken as including an unauthorised equivalent of a product provider ; that is, an unauthorised insurance undertaking or an unauthorised operator of a regulated collective investment scheme or of an investment trust savings scheme.
  7. (7) Contravention of (2) or (3) may be relied upon as tending to establish contravention of COB 2.2.3 R.

Packaged products - guidance on indirect benefits

COB 2.2.6

See Notes

handbook-guidance
  1. (-2) To comply with COB 2.2.3 R, neither a product provider nor any of its associates should give, and a firm should not receive from such persons , any indirect benefit, if the benefit is likely to conflict to a material extent with any duty owed by the receiving firm when giving advice on investments to private customers on packaged products. Such conflicts may arise, for example, where the gift might induce material bias as regards:
    1. (a) the choice of product provider whose products are recommended; or
    2. (b) the type of product which is recommended.
  2. (-1) The guidance in COB 2.2.7 G is not relevant to indirect benefits which may be given by a product provider or its associate to its own representatives.
  3. (1) The FSA will not regard a firm as being in contravention of COB 2.2.3 R if it gives or receives gifts, hospitality and promotional competition prizes of a reasonable value, providing they do not conflict with the duties that the recipient owes to its customers.
  4. (2) A product provider may assist another firm to promote its packaged products so that the quality of its service to customers is enhanced. Such assistance should not be of a kind or value that is likely to impair the other firm's ability to pay due regard to the interests of its customers, and to give advice on, and recommend, packaged products available from the recipient firm's whole range or ranges of packaged products. The recipient firm should be mindful of the requirements of COB 5.3.5 R (Requirement for suitability generally).
  5. (3) In relation to the sale of packaged products, COB 2.2.7 G indicates the kind of benefits which, in the FSA's view, a firm can give and receive without contravening COB 2.2.3 R.
  6. (4) COB 2.2.6 G does not apply to indirect benefits provided by a firm to another firm that is in the same immediate group. In this situation COB 5.7.5 R will apply.

COB 2.2.7

See Notes

handbook-guidance

Reasonable indirect benefits

This Table belongs to COB 2.2.6 G.

Requirements when using a soft commission agreement

COB 2.2.8

See Notes

handbook-rule

A firm must not deal in investments as agent for a customer, either directly or indirectly, through any broker, under a soft commission agreement, unless:

  1. (1) the agreement is a written agreement for the supply of goods or services described in COB 2.2.12 R which do not take the form of, or include, cash or any other direct financial benefit;
  2. (2) the broker has agreed to provide best execution to the firm;
  3. (3) the firm has taken reasonable steps to ensure that the terms of business and methods by which services will be supplied by the broker do not involve any potential for comparative price disadvantage to the customer;
  4. (4) for transactions in which the broker acts as principal, the firm has taken reasonable steps to ensure that commission paid under the agreement will be sufficient to cover the value of the goods or services to be received and the costs of execution; and
  5. (5) the firm makes adequate prior and periodic disclosure to the customer in accordance with COB 2.2.16 R and COB 2.2.18 R.

COB 2.2.9

See Notes

handbook-guidance
When the soft commission broker is part of an 'integrated house', a firm may be able to meet the requirements of COB 2.2.8 R (4) if it is able to monitor the individual transaction prices obtained by the broker, and has taken reasonable steps to ensure that the broker has complied with its best execution obligation. Alternatively, a firm should select a soft commission broker who is able to demonstrate independence of action in the market place. This is unlikely to be fulfilled when that broker deals exclusively with one market maker.

COB 2.2.10

See Notes

handbook-guidance
When a broker is only partly remunerated by commission, in complying with COB 2.2.8 R (4) a firm should take reasonable steps to ensure that the commission element that should be disclosed constitutes the greater part of that broker's remuneration. A broker firm should also set its multiple at a level which it can demonstrate would generate sufficient commission income from softing transactions to cover the costs of the goods and services provided, and the costs of dealing and settling the associated transactions, together with the specialised softing administration. When considering whether the commission is sufficient to cover the costs of the services provided, the broker firm may have regard to the aggregate number of bargains transacted rather than each individual transaction.

COB 2.2.11

See Notes

handbook-guidance
Although "commission recapture" and "directed commission" arrangements are not covered by COB 2.2.8 R, a firm should have regard to the prohibition on inducements in COB 2.2.3 R.

Allowable benefits provided under a soft commission agreement

COB 2.2.12

See Notes

handbook-rule

A firm may accept goods or services supplied under a soft commission agreement, and these goods or services will not constitute an inducement for the purposes of COB 2.2.3 R, provided that they are directly relevant to, and are used to assist in, the provision to the firm's customers of:

  1. (1) investment management services;
  2. (2) advice on dealing in, or on the value of, any designated investment;
  3. (3) custody services relating to designated investments belonging to, or managed for, customers; or
  4. (4) services relating to the valuation or performance measurement of portfolios.

COB 2.2.13

See Notes

handbook-guidance

Examples of particular goods and services that could be provided under a soft commission agreement include, to the extent they would assist in the provision of the services specified in COB 2.2.12 R:

  1. (1) research, analysis and advisory services, including those on economic factors and trends;
  2. (2) market price services;
  3. (3) electronic trade confirmation systems;
  4. (4) third party electronic dealing or quotation systems;
  5. (5) computer hardware associated with specialised computer software or research services;
  6. (6) dedicated telephone lines;
  7. (7) seminar fees (if the subject matter is relevant to the provision of the services set out in COB 2.2.12 R); and
  8. (8) publications (if the subject matter is relevant to the provision of the services set out in COB 2.2.12 R).

COB 2.2.14

See Notes

handbook-guidance

Examples of goods and services that the FSA does not regard as relevant to the provision of the services specified in COB 2.2.12 R include:

  1. (1) travel, accommodation or entertainment costs, whether or not related to the conduct of designated investment business;
  2. (2) any seminar fees not falling within COB 2.2.13 G (7) ;
  3. (3) any subscription for publications not falling within COB 2.2.13 G (8);
  4. (4) office administrative computer software, for example, word processing or accounting programmes;
  5. (5) computer hardware not associated with specialist computer software;
  6. (6) membership fees to professional associations;
  7. (7) purchase or rental of standard office equipment or ancillary facilities;
  8. (8) employees' salaries; and
  9. (9) direct money payments.

COB 2.2.15

See Notes

handbook-guidance
In complying with COB 2.2.8 R when a firm is able to and does reclaim or offset all or part of the VAT payable on benefits received, the firm should ensure that its soft commission account with the broker is charged only with the net amount at the firm's effective rate. Disclosure of the value of benefits received, in accordance with COB 2.2.18 R, should be expressed net of VAT reclaimed, when appropriate.

Prior disclosure

COB 2.2.16

See Notes

handbook-rule

Before a firm enters into a client agreement authorising it to deal for a customer, either directly or indirectly, with or through the agency of another person, under a soft commission agreement which the firm has, or knows, or ought reasonably to know, that another member of its group has, with that other person, the firm must inform the customer in writing of:

  1. (1) the existence of the soft commission agreement; and
  2. (2) the firm's or, when relevant, its group's policy relating to soft commission agreements.

COB 2.2.17

See Notes

handbook-guidance

When making the disclosures required by COB 2.2.16 R, a firm should note that:

  1. (1) it is acceptable to make a general disclosure that soft commission agreements are, or may be, in place;
  2. (2) the requirements apply equally when deals are placed directly, and not solely on an agency basis, with a third party (for example, a unit trust manager in the same group), that itself is a party to the soft commission agreement; and
  3. (3) the policy statement should explain generally why the firm or a member of its group might find it necessary or desirable to pay soft commission, bearing in mind the practices in the markets in which it does business on behalf of its customers.

Periodic disclosure

COB 2.2.18

See Notes

handbook-rule

If a firm has, or knows, or ought reasonably to know, that another member of its group has a soft commission agreement with another person under which either the firm or that other member of its group deals for a customer, the firm must:

  1. (1) provide each relevant customer at least once a year, unless COB 2.2.19 R applies, with the following information covering the period since the firm last reported to that customer or, if no previous report has been made, since the firm first dealt for him:
    1. (a) the percentage paid under soft commission agreements of the total commission paid by or at the direction of:
      1. (i) the firm; and
      2. (ii) any other member of the firm's group which is a party to those agreements;
    2. (b) the value (on a cost price basis) of goods or services received by the firm under soft commission agreements, expressed as a percentage of the total commission paid by or at the direction of:
      1. (i) the firm; or
      2. (ii) other members of the firm's group;
    3. (c) a summary of the goods or services received by the firm;
    4. (d) a list of the brokers which are parties to the soft commission agreements; and
    5. (e) the total commission paid from the portfolio of that customer;
  2. (2) at least once a year explain to each relevant customer, unless COB 2.2.19 R applies, the policy of the firm relating to soft commission agreements for the period up to the submission of the next policy statement (which must not exceed one year) or state that its policy has not changed (this may be included in any periodic report provided under (1), or in a separate document);
  3. (3) give to a customer to whom it is relevant an explanation promptly after any material change in the firm's policy relating to soft commission agreements, and, if it is the case, confirm to each relevant customer that the goods and services received by the firm are expected to assist only in the conduct of designated investment business with or for other customers.

Exceptions

COB 2.2.19

See Notes

handbook-rule

A firm need not make the periodic disclosures required by COB 2.2.18 R (1) or COB 2.2.18 R (2) if:

  1. (1) the customer is habitually resident overseas and has requested the firm not to do so; or
  2. (2) a firm has information from which it is reasonable to conclude that the customer does not wish to receive this information.

Record keeping

COB 2.2.20

See Notes

handbook-rule
  1. (1) A firm must make records of the reports sent to its customers as required by COB 2.2.18 R and retain those records for at least three years from the date on which the soft commission agreement to which they relate is terminated.
  2. (2) A firm must make a record of each payment of disclosable commission, and must retain that record for a period of at least six years from the date of payment.
  3. (3) A firm must make a record of each benefit given to another firm in accordance with COB 2.2.6 G, and must keep that record for at least six years from the date on which it was given.

COB 2.3

Reliance on others

Application

COB 2.3.1

See Notes

handbook-rule
This section applies to a firm when it is conducting designated investment business or activities in connection with designated investment business.

Purpose

COB 2.3.2

See Notes

handbook-guidance
Principle 2 requires a firm to conduct its business with due skill, care and diligence. This section indicates the extent to which firms can meet this requirement by relying on others.

Reliance on others

COB 2.3.3

See Notes

handbook-rule
A firm will be taken to be in compliance with any rule in COB that requires a firm to obtain information to the extent that the firm can show that it was reasonable for the firm to rely on information provided to it in writing by another person.

COB 2.3.4

See Notes

handbook-evidential-provisions
  1. (1) In relying on COB 2.3.3 R, a firm should take reasonable steps to establish that the other person providing written information is:
    1. (a) not connected with the firm; and
    2. (b) competent to provide the information.
  2. (2) Compliance with (1) may be relied on as tending to establish compliance with COB 2.3.3 R.
  3. (3) Contravention of (1) may be relied on as tending to establish contravention of COB 2.3.3 R.

COB 2.3.5

See Notes

handbook-guidance

A firm may generally rely on any information provided to the firm in writing by:

  1. (1) an unconnected authorised person; or
  2. (2) a professional firm;

unless the firm is aware, or ought reasonably to be aware, of any fact, or facts, that would give reasonable grounds to question the accuracy of any such information.

COB 2.3.6

See Notes

handbook-rule
  1. (1) Any information which a rule in COB or in CASS requires to be sent to a customer may be sent to another person on the instruction of the customer, so long as the recipient is not connected with the firm.
  2. (2) There is no need for a firm to send information to a customer where it has taken reasonable steps to establish that this has been or will be supplied by another person.

COB 2.4

Chinese walls

Application

COB 2.4.1

See Notes

handbook-rule
This section applies to a firm that conducts designated investment business.

Purpose

COB 2.4.2

See Notes

handbook-guidance
Principle 8 (Conflicts of interest) requires a firm to manage a conflict of interest fairly, both between itself and its customers and between a customer and another client. One of the methods by which a firm may manage conflicts of interest is to establish and maintain internal arrangements restricting the movement of information within the firm - Chinese walls. The purpose of this section is to set out the circumstances when the FSA would consider it appropriate for a firm to withhold or not to use information that it would otherwise have to disclose to, or use for the benefit of a client.

COB 2.4.3

See Notes

handbook-guidance
The purpose of COB 2.4.4 R (1) is also to exercise the FSA's power under section 147 of the Act to make control of information rules (see COB 2.4.5 G for an explanation of the effect of this).

Control of information

COB 2.4.4

See Notes

handbook-rule
  1. (1) When a firm establishes and maintains a Chinese wall (that is, an arrangement that requires information held by a person in the course of carrying on one part of its business to be withheld from, or not to be used for, persons with or for whom it acts in the course of carrying on another part of its business), it may:
    1. (a) withhold or not use the information held; and
    2. (b) for that purpose, permit persons employed in the first part of its business to withhold the information held from those employed in that other part of the business;
  2. but only to the extent that the business of one of those parts involves the carrying on of designated investment business or related ancillary activities.
  3. (2) Information may also be withheld or not used by a firm when this is required by an established arrangement maintained between different parts of the business (of any kind) in the same group. This provision does not affect any requirement to transmit or use information that may arise apart from the rules in COB.
  4. (3) For the purpose of this rule, 'maintains' includes taking reasonable steps to ensure that the arrangements remain effective and are adequately monitored, and must be interpreted accordingly.
  5. (4) For the purposes of section 118(8) of the Act, behaviour conforming with COB 2.2.4R(1) does not amount to market abuse.

Effect of acting in conformity with COB 2.4.4 R

COB 2.4.5

See Notes

handbook-guidance

Section 147 of the Act enables the FSA to make rules ("control of information rules") about the disclosure and use of information held by a firm. COB 2.4.4 R (1) is the only control of information rule made by the FSA. This means that:

  1. (1) acting or engaging in conduct in conformity with COB 2.4.4 R (1) provides a defence against proceedings brought under section 397(2) or (3) of the Act (Misleading statements and practices) - see sections 397(4) and (5)(c);
  2. (2) behaviour conforming with COB 2.4.4 R (1) does not amount to market abuse - see COB 2.4.4 R (4); and
  3. (3) acting in conformity with COB 2.4.4 R (1) provides a defence for a firm against FSA enforcement action, or an action for damages under section 150 of the Act, based on a breach of a relevant requirement to disclose or use information (this is likely to be relevant only for requirements in PRIN, COB and MAR 3 (Inter-professional conduct)). Acting in conformity with COB 2.4.4 R (2) has a similar effect but only in relation to such a requirement in COB.

Attribution of knowledge

COB 2.4.6

See Notes

handbook-rule
When any of the COB rules or any of the CASS rules apply to a firm that acts with knowledge, the firm will not be taken to act with knowledge for the purposes of that rule if none of the relevant individuals involved on behalf of the firm acts with that knowledge as a result of arrangements established under COB 2.4.4 R.

COB 2.4.7

See Notes

handbook-guidance
When a firm manages a conflict of interest using the arrangements in COB 2.4.4 R which take the form of a Chinese wall, individuals on the "other side of the wall" will not be regarded as being in possession of knowledge denied to them as a result of the Chinese wall.

COB 2.5

Exclusion of liability

Application

COB 2.5.1

See Notes

handbook-rule
  1. (1) This section applies to a firm that conducts designated investment business.
  2. (2) This section also applies to a firm which enters into a distance contracts to accept deposit with a retail customer.

Purpose

COB 2.5.2

See Notes

handbook-guidance
This section amplifies Principle 6 (Customers' interests) which requires a firm to pay due regard to the interests of its customers and treat them fairly.

Limits on the exclusion of liability: designated investment business

COB 2.5.3

See Notes

handbook-rule
A firm must not, in any written or oral communication in connection with designated investment business, seek to exclude or restrict, or to rely on any exclusion or restriction of, any duty or liability it may have to a customer (which for these purposes includes a retail customer) under the regulatory system.

COB 2.5.4

See Notes

handbook-rule
A firm must not, in any written or oral communication to a private customer in connection with designated investment business, seek to exclude or restrict, or to rely on any exclusion or restriction of, any duty or liability not referred to in COB 2.5.3 R unless it is reasonable for it to do so.

Limits on the exclusion of liability: distance contracts to accept deposits

COB 2.5.5

See Notes

handbook-rule
A firm must not, in any written or oral communication to a retail customer in connection with a distance contract to accept deposits with a retail customer, seek to exclude or restrict, or to rely on any exclusion or restriction of, any duty or liability it may have to a retail customer under COB.

COB 2.6

General provisions related to distance marketing

Application

COB 2.6.1

See Notes

handbook-rule

This section applies to a firm which:

  1. (1) conducts designated investment business with or for a retail customer;
  2. (2) accepts a deposit from a retail customer.

Pre-contract information about contractual obligations to be in conformity with contract

COB 2.6.2

See Notes

handbook-rule
A firm must ensure that information provided to a retail customer before the conclusion of a distance contract about his contractual obligations under that contract conforms with the contractual obligations that would be imposed on him under the law applying if the contract were concluded.

Unsolicited services

COB 2.6.3

See Notes

handbook-rule
  1. (1) Subject to COB 2.6.3R (2), a firm must not:
    1. (a) supply a service to a retail customer without a prior request on his part, when the supply of such service includes a request for immediate or deferred payment; or
    2. (b) enforce any obligations against a retail customer in the event of unsolicited supplies of such services, the absence of reply not constituting consent.
  2. (2) Paragraph (1) applies in relation to designated investment business, and accepting deposits, under an organised distance sales or service-provision scheme run by the firm or by an intermediary, who, for the purpose of that supply, makes exclusive use of one or more means of distance communication up to and including the time at which the services are supplied.

COB 2.6.4

See Notes

handbook-rule
COB 2.6.3R (2) does not apply for a tacit renewal of a distance contract.

Paper copy of contractual terms and conditions

COB 2.6.5

See Notes

handbook-rule
During the course of a distance contract with a firm, if a retail customer requests a paper copy of his contractual terms and conditions, the firm must provide it without additional charge and without delay.

Change in means of distance communication

COB 2.6.6

See Notes

handbook-rule
During the course of a distance contract, a firm must comply with a retail customer's request to change the means of distance communication used, unless this is incompatible with the distance contract concluded or the service being provided by the firm.